Carlos Bernal is a distinguished leader in the hospitality industry, bringing over 30 years of invaluable experience to his role as CEO of Areas USA. Raised by a single mother after emigrating from Cuba at the age of three, Carlos learned early on the importance of resilience, diversity, and inclusivityÑvalues that he passionately upholds in both his personal and professional life. His unique journey has deeply influenced his leadership style, making him a compassionate and visionary executive committed to driving positive change in the industry.
Carlos’s extensive career includes senior roles at industry giants such as Delaware North, Westfield, and HMSHost. Under his leadership, Areas USA has seen substantial growth and strategic transformation, thriving in the competitive and complex landscape of airport business environments. His expertise spans managing diverse business venues, from shopping centers to sports venues and restaurants, always with a focus on ethical practices and excellence.
Known for his ethical leadership and commitment to excellence, Carlos champions a corporate culture at Areas USA that prioritizes people first, valuing ethnic and cultural diversity at every level of the company. This approach has not only enriched the organizational culture but also driven innovation and employee satisfaction.
Carlos is an active contributor to the future of the airport industry. His insights into creating more progressive, innovative, and passenger-centric experiences have made him a respected voice on several influential boards, including the Airport Restaurant and Retail Association (ARRA). His advocacy extends beyond corporate interests, involving significant engagement with non-profit organizations focused on education, community development, and sustainability.
Through initiatives like the Areas Cares program, Carlos has demonstrated exceptional commitment to social responsibility, directing investments in educational foundations, supporting workforce development for veterans and individuals with special needs, and participating in disaster relief efforts.
As a mentor, Carlos has a proven track record of developing high-performance teams, with many of his mentees ascending to CEO roles or becoming entrepreneurs. His leadership not only drives financial success but also fosters an environment where individuals can achieve their fullest potential, making a lasting impact on the industry and the communities it serves.
