Mac is the author of 2 books: Silent Selling, Listening for the Sounds of Success. (2010) & Tending to Your Garden. (2023)

An authority on sales strategy and managing complex business relationships. Mac blends behavioral sciences and emotional intelligence principles with consumer, and customer data to clarify customers priorities & culture to drive results.

He has held consulting and business development roles at The Hale Group,

NPD Foodworld, Anchor Foods, Tropicana Products, Quaker Oats Company, and Mars Inc.

Consulting assignments have been conducted with Sara Lee, Campbell Soup, Tree House Foods, Nestle Beverage USA, Brinker International, Johnny Rockets, Captain D’s, Daiya Foods, Bar Louie, Cracker Barrel, McDonald’s, McCain Foods, Foster Farms, Nestle Professional, Otis Spunkmeyer, Panda

Restaurants, Panera Bread, Nestle Pizza, Sargento Foods, Smithfield Foods, Wells Blue Bunny, Yogurtland, Credit Suisse First Boston, Sun Capital, and Centre Partners.

Earned a B.A. in Journalism from Drake University; completed Conversational Italian, Graham School, University of Chicago; italiana per stranieri, Instituto Dante Alighieri in Padova, Italy (1999-2001); Behavioral Economics, Oxford University (2015); and completed Understanding Emotional Intelligence, UC San Francisco, The Great Courses (2020). He is the founder & host of the Brand Talk podcast.